Bachelor of Business Administration with a Major in Marketing
市场营销系提供市场营销学工商管理学士学位. This degree prepares students for a wide range of careers in Marketing, including Brand/Product Management; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level.
For more information, please see the Academic Catalog. A program map, which provides a guide for students to plan their course of study, is available for download in the Courses tab below.
The Department of Marketing offers a Bachelor of Business Administration (BBA) degree in Marketing. This degree prepares students for a wide range of careers in Marketing, including Brand/Product Management; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level.
Program Location
Carrollton Campus
Method of Delivery
可在校园内或高达80%的在线课程(一些在线课程可能需要访问卡罗尔顿).
Accreditation
博彩平台推荐是由美国南方大学协会认证的 Schools Commission on Colleges (SACSCOC).
理查兹商学院是由国际高等商学院协会(AACSB-I)认证的。.
Credit and transfer
Total semester hours required: 120
该课程的在线学习可能超过50%，但不完全是在线学习——需要多次参观校园(因课程而异)。.
Save money
博彩平台推荐经常被评为同类大学中最实惠的认可大学之一, regardless of the method of delivery chosen. In addition, 在线课程和项目可以在许多不明显的方面节省成本:不再收取高昂的油费. No childcare needed. The flexibility can allow one to maintain a job while attending school. Regardless of state residency, 州外的非居民学生不需要支付非居民在线课程学分的学费.
Details
- Total tuition costs and fees may vary, 取决于学生选择参加的课程的教学方法.
- The more courses a student takes in a single term, the more they will typically save in fees and total cost.
- 面对面或部分在线课程按一般学费和所有强制性校园费用收费, based on the student's residency (non-residents are charged at a higher rate).
- 完全或完全在线课程的学费和费用因课程而异. Students enrolled in exclusively online courses do not pay non-Resident rates.
- Together this means that GA residents pay about the same if they take all face-to-face or partially online courses as they do if they take only fully online courses exclusively; while non-residents save money by taking fully online courses.
- 提醒一句:如果一个学生在一个学期内同时学习了面对面和在线课程, they will pay both all mandatory campus fees and the higher eTuition rate.
- For the cost information, as well as payment deadlines, see the Student Accounts and Billing Services website
There are a variety of financial assistance options for students, including scholarships and work study programs. Visit the Office of Financial Aid's website for more information.
Coursework
Major Courses:
- MKTG 4864
- MKTG 3808
- MKTG 4870
- Pick 4 classes (12 hours)
- MKTG 3801, 3805, 3809, 3810, 3839, 4805, 4831, 4861, 4866, 4808
- RELE 3705
- MGNT 4660
More information about this is available in the online course catalog.
Downloads
Major Required
从执行管理的角度研究整个企业的综合方法——企业运作的环境, the direction management intends to head, 管理层的战略计划以及实施和执行所选战略的任务. 必须在毕业前不早于一个学期学习，并且必须完成核心区域F的商业课程和MGNT 3600, MKTG 3803, FINC 3511 and ECON 3402. Must have senior standing.
在商品和服务流向客户/消费者的营销政策和实践的研究.
本课程旨在满足快速增长的对商业研究过程系统方法的需求, and its implementation in terms of strategic decision making. 在研究设计时，要考虑第一手和第二手的信息来源, measurement, sampling, data collection, processing, analyses, and interpretation.
对影响产品和服务的选择和使用的人类行为因素的综合分析.
The focus of this integrative senior level course is on the analysis, planning, implementation, and control of marketing programs in a competitive environment. 决策将被强调，案例方法和/或交互式计算机模拟将成为本课程的基本学习重点.
Major Selects
本课程探讨专业销售在商业中的作用，并向学生介绍在当今动态环境中取得成功的理论和实践. Particular emphasis is placed on consultative sales approaches, constructive negotiation methods, and effective selling techniques. 实践练习和体验博彩平台推荐吸引学生，并提供方法和工具，帮助他们在各种销售情况下取得成功.
Emphasis on principles and fundamental concepts. 本课程为准备从事房地产行业的学生提供基本信息, also helps the consumer learn how to select, finance, and maintain real property either for a home or for investment purposes.
广告在商业及相关领域说服沟通中的综合作用. Includes strategies for organizing, developing, implementing, and evaluating effective media decisions in the digital age.
本课程将探讨社交媒体和互联网对营销策略的影响. 主题将包括对社交媒体技术和博彩平台推荐(如Facebook)的探索, blogs, Twitter, wikis, YouTube, etc. Students will learn how to develop an online presence, leverage these technologies and use the power and impact of Web 2.0 in implementing successful marketing strategies.
Emphasis on planning, staffing, organizing and controlling for profitable retail merchandising and store operation.
销售管理是一门旨在教授未来经理销售人员管理技能的课程. Topics include motivating, controlling and evaluating salespersons for results. Trends and recent developments in sales management will also be covered.
本课程的重点是概念化和实施营销研究项目，以及使用研究作为营销决策的辅助. Both primary and secondary sources of information are considered, along with defining the research problem, research design, measurement and scaling, questionnaire construction, sampling, data analysis, and interpretation. The SPSS statistical software package is used for data management and analysis.
A focused study of marketing to other businesses, institutions, and the government. 作为顾客的组织的购买行为是探索除了如何营销策略不同于消费产品和服务的客户. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.
与服务营销相关的独特问题的研究，包括提高服务营销有效性的替代策略.
本课程涉及跨国界营销的问题和观点. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. 强调国际贸易协定和组织以及全球商业环境的重要性.
Cheryl O'Meara Brown, MBA
Senior Lecturer in Marketing
Agnieszka Chwialkowska, Ph.D.
Director of Assessment, Associate Professor of Marketing
Susan Hall Webb, Ph.D.
Professor of Business Communication
Sunil Hazari, MBA, Ed.D
Professor of Marketing
Ken Hilderhoff, MBA
Senior Lecturer of Marketing
Simone Lee, MBA
Lecturer of Marketing
Faye McIntyre, Ph.D.
Professor of Marketing
David Nickell, Ph.D.
Professor of Marketing
Minna Rollins, D.Sc.
Professor of Marketing
Beheruz N. Sethna, Ph.D.
Regents' Professor of Marketing
Salil M. Talpade, Ph.D.
Department Chair, Professor of Marketing
Jack Wei, Ph.D.
Professor of Marketing
Guidelines for Admittance
Specific requirements are associated with the following areas: Freshman Adult Learners Transfer International Home School Joint / Dual Enrollment Transient Auditor Post-Baccalaureate Non-Degree Seeking Readmission
Application Deadlines
Undergraduate Priority Deadlines
Fall Semester - June 1
Spring Semester - November 15
Summer Semester - May 15
Admission Process Checklist
Check your Application Status
Contact
Contact the Office of Admissions for additional information.
Specific dates for Admissions (Undergraduate only), Financial Aid, Fee Payments, Registration, Start/End of term, Final Exams, etc. are available in THE SCOOP.
- 与非市场营销的mba毕业生相比，市场营销专业的毕业生将展示出更全面的市场营销概念和原理知识.
- 市场营销专业的学生将能够运用市场营销的概念和原则进行分析, planning, implementation and control of marketing operations.
- 市场营销专业的学生将能够进行与市场营销问题相关的研究.